Importance of Log Lines for Scripts

A question was recently asked by a writer if one should start with the log line when writing a screenplay.

As a script consultant and producer, I don't think there's a steadfast rule, as each writer may find a different source of initial inspiration and it's important to honor your own unique process. In my experiences in working with screenwriters for over 15 years, I have found that once an idea begins to form, log lines can be helpful with respect to bringing focus and direction to your story -- so that it becomes a reference point from which action, character and plot may flow. Log lines therefore, are not only sales tools for pitching; they also can create the spine to your screenplay during the creative process. If you can define your core concept by encapsulating it into a sentence or two, this reference point can be an effective springboard.

At the same time, it's not good to be slavishly wed to one particular way of doing things so you can allow for your muse and the unexpected to come into play. Many times the surprises, the elements you didn't plan, become the moments that make your script stand out. You might even find once you've started your screenplay that you will need to go back and revise your log line. But the purpose of having one to begin with served its purpose in getting you to this point.

I hope the above is helpful. Please check out my website www.la4hire.com as I specialize in assisting writers elevate the quality of their writing and execute their vision.

Wendy Kram, Producer/Owner

WK Productions & L.A. FOR HIRE CONSULTING

wendy@la4hire.com * www.la4hire.com

Ranked by Creative Screenwriting Magazine as Industry's Top 3 Picks for "Best Script Consultants"

Reality TV & Branding

I was recently asked to evaluate a treatment for a reality TV series.

Many writers and producers come up with good ideas for reality shows, but there is a key component they don't realize they need, and it is essential when trying to sell a show -- which is you must attach a significant element. Without the auspices of having a renowned expert or celebrated personality in the field, the idea will be too generic, in that many people can come up with an idea. It’s the auspice that you can attach that distinguishes your project and becomes the tipping point to get buyers’ (i.e. network, cable, etc.) attention. "America's Next Top Model" sold because the producer attached Victoria Super Model, Tyra Banks. "Project Runway" had the auspices of another Uber Super Model, Heidi Klum. Without these well-known celebrities, the shows would not have sold.

Other ways to make your project stand out is to use on-line media. You can work on generating a buzz by creating a digital series, filming individuals with compelling stories, and putting them on youtube. If you are able to develop a following, you might be able to attract network and cable interest, as well as a sponsor, especially if there are products and brands that tie in with your show. Another possibility is to create a blog or use Twitter. Examples include "Julie and Julia" which started out as a blog, became a book and then was optioned by a top Hollywood producer and turned into the blockbuster film with Meryl Streep and Amy Adams. "Sh*t My Dad Says" started out as a bunch of tweets and developed a huge following as well, eventually gaining the attention of a production company which in turn sold the project as a series to CBS. While the series ultimately did not succeed, it turned the Tweeter into a millionaire.

I hope the above provides useful information. If I can be helpful in providing further insider tips and strategies to advance your projects, please feel free to contact me.

wendy@la4hire.com 310-994-3258 www.la4hire.com

Recognized by Creative Screenwriting Magazine as "Top 3 Consultants" in the Industry

Landing a Job in Hollywood When You're Just Starting Out

I recently received a question from a young woman who had just completed a course in 3D Animation and was having a hard time finding work. In spite of being immensely talented, companies require experience in order to hire you. Because she just finished school, she didn't yet have that experience. She wanted advice on what she could do to break in.

"Is it the typical catch 22 that all new graduates face today, particularly in this economy where there is plenty of surplus and a plethora of experienced talent?" she wanted to know. "How do you get your foot in the door?"

My suggestion is the following:

It's always a catch 22, but there is also a solution which is to call companies and offer to work as an intern. While clearly the end-goal is to land a paying job -- working as an intern can be an invaluable experience that can cement relationships and offer great returns on your investment in a relatively short period of time. Many studios and networks have diversity programs and if applicable to your situation, these programs are extra ways to gain opportunities. Working as an intern gets your foot in the door, allows you to prove yourself, develop contacts and exposure for a promotion or paying gig within that company. You've also solved the catch 22 problem because now you do have experience. Additionally, it looks good on your resume, enhancing your overall "hire-ability"as companies love seeing other "name" companies on applicants' resumes.

I hope the above is helpful. If I can provide additional tips and advice, or if you need assistance polishing your screenplay and selling your project, please feel free to contact me.

Wendy Kram, Producer/Owner

WK Productions & L.A. FOR HIRE, Inc.

310-994-3258

wendy@la4hire.com

www.la4hire.com

Ranked by Creative Screenwriting Magazine as Top 3 Picks

for "Best Script Consultant"

Wendy's Script Tip

Brief Script Tip:

If you've been working on multiple drafts of the same script and feel like you're starting to beat a dead horse, take a break and work on some other projects. Very often, the distance from the work will do your head a world of good! Engaging in some of your other projects will stretch different parts of your brain and help you step out from places you've been stuck. Freeing up your mind to explore different avenues of your creativity will most likely unleash new inspiration for you. Then when you go back to your old project, chances are you will come to it with fresh perspective that breathes new life into your characters and story.

For other tips, career advice and private script consultations, please feel free to contact me me.

Wishing you all a very Happy New Year and that 2011 brings you lots of "Go" projects! :)

Wendy Kram, Producer/Owner
L.A. FOR HIRE, Inc. & WK Productions
Creative Screenwriting Magazine Top 3 Picks for "Best Script Consultants"
wendy@la4hire.com * www.la4hire.com

For Screenwriters on Choosing an Agent or Manager in Hollywood

A young screenwriter who recently received two offers from literary managers asked for my advice as to how she should go about choosing the right one.

First, this is wonderful news...any time any one of you receives recognition for your work, please take a beat to pat yourself on the back. In one of the most competitive fields in the world, when others appreciate your creativity and talent, this is an accomplishment you need to acknowledge. Your hard work and unique skills are paying off and this is a positive sign of additional opportunities to come. Congratulations!

In choosing an agent or manager, my advice is the following:

A) Be polite and express your enthusiasm about their interest in you, but don't be afraid to ask questions and do some due diligence.

B) Look them up on IMDBpro.com and see what other clients they represent. If they have any big hitters, that gives them easier entrée to network executives and production companies which means they have more leverage to get buyers to actually read your work.

C) Ask them if they could spell out their game plan for you and your career. Ask these additional questions:

• Who do they plan to send your material to?
• Who would they like to get you meetings with?
• Where do they feel they're the strongest, i.e. comedy, drama, cable, prime time, day time, animated, children's programming, etc. and are their strengths in these areas a match with yours?
• Where do they see your career going? Features or Television? Starting out on half-hour comedies, one-hour dramas and eventually becoming a show runner?
• Do they want to team you up with any show runners?
• Do they want you to write more spec shows, original material and so on.

Finding the right agent or manager is like dating...see if you're on the same page.

I hope the above is helpful. If I can offer further advice to you or someone you know, please check out my website and let me know how I can help!

Cheers to a happy holiday and all best wishes for a fantastic and prosperous 2011 -- with lots of "Go" projects!

Wendy Kram, Producer/Owner
WK Productions & L.A. FOR HIRE, Inc.
Creative Screenwriting Magazine Top 3 Picks for "Best Script Consultants" 2010

wendy@wendykram.com * 310-994-3258 * www.la4hire.com

Wendy Kram & L.A. FOR HIRE listed as "Best Movie & TV Script Consultants"

Creative Screenwriting Magazine just came out with their 2010 Edition of "The Best Movie & TV Script Analysts & Consultants As Rated by Screenwriters".

I am proud to be listed among an elite group, ranked #3 in an overall rating of over 160 consultants who were reviewed, and considered by Creative Screenwriting Magazine as "The Cream of the Crop".

For more information about Creative Screenwriting Magazine's 2010 Edition of "The Best Movie & TV Script Analysts & Consultants As Rated by Screenwriters", please visit:

http://creativescreenwriting.com/consultant.survey.html

http://viewer.zmags.com/publication/255a13a6#/255a13a6/16

For more information about my services and how I may assist you with your screenwriting goals, please visit:

www.la4hire.com or email me at wendy@la4hire.com