Friday, October 5, 2012

Marketing Your Screenplay

I want to thank The Writers Store for hosting my most recent webinar, and thank you to the screenwriters and filmmakers who attended:  How to Sell Your Film & TV Scripts: Treatments, Loglines, Synopses & Marketing Platforms.

I mentioned during the webinar that the #1 marketing tool is to have a great product, because a great script will find its way to the top.  However, marketing still plays a key role in getting your script sold.  If you have a great script but don’t know how to market your project and make the right connections, it may never see the light of day. 

An analogy would be to think of a popular soft drink like Coca Cola.  Coca Cola could have the greatest advertising in the world, but if the soft drink didn’t taste good, no one would buy it.  At the same time, if they have a great tasting product but don’t advertise and market it, no one might know about it or ever drink it.

When it comes to film and television, the right marketing tools – effective loglines, verbal pitches, cold-calling techniques to get through to your dream companies, treatments, one-page synopses, and picture books – are among the tools that can give you a leg up in selling what might be “the next great Hollywood film!”

If you are interested in learning more about Wendy Kram & L.A. FOR HIRE career coaching sessions or script and marketing consultations to further advance your projects and careers, please feel free to contact me and visit  

I wish you all the best of luck with your projects, and I look forward to the opportunity to work with you!

Wendy Kram, Producer/Owner
WK Productions & L.A. FOR HIRE, Inc.

Ranked by Creative Screenwriting Magazine as one of the Industry's "Best Script Consultants" & #1 in Marketing