I want to thank The Writers Store for hosting my most recent webinar, and thank you to the screenwriters and filmmakers who attended: How to Sell Your Film & TV Scripts: Treatments, Loglines, Synopses & Marketing Platforms.
I
mentioned during the webinar that the #1 marketing tool is to have a great
product, because a great script will find its way to the top. However, marketing
still plays a key role in getting your script sold. If you have a great
script but don’t know how to market your project and make the right connections, it may never see the light of
day.
An
analogy would be to think of a popular soft drink like Coca Cola. Coca Cola could have the
greatest advertising in the world, but if the soft drink didn’t taste good, no
one would buy it. At the same time, if they have a great tasting product
but don’t advertise and market it, no one might know about it or ever drink it.
When
it comes to film and television, the right marketing tools – effective
loglines, verbal pitches, cold-calling techniques to get through to your dream
companies, treatments, one-page synopses, and picture books – are among the
tools that can give you a leg up in selling what might be “the next great
Hollywood film!”
If
you are interested in learning more about Wendy Kram & L.A. FOR HIRE career
coaching sessions or script and marketing consultations to further advance your
projects and careers, please feel free to contact me and visit www.la4hire.com.
I
wish you all the best of luck with your projects, and I look forward to the
opportunity to work with you!
Wendy Kram, Producer/Owner
WK Productions & L.A. FOR HIRE, Inc.
Ranked
by Creative Screenwriting Magazine as one of the Industry's "Best Script Consultants" & #1 in Marketing
